Instagram Post Goodwill Score / Goodwill Points

Shares and comments are primary signals
Use values from Meta Business Suite Insights for Instagram.
Shares 45% Comments 20% Follows 17% Website taps 6% Saves 8% Likes 2% Reach ratio 2% Impression ratio 1%
120
Goodwill Score on a 0 to 1000 scale: 11.97%
Goodwill Points
GP = (GS / 1000) x reach x impression frequency factor 1.00
267
Shares / reach
12.85%
Comments / reach
12.31%
Saves / reach
3.58%
Likes / reach
14.77%
Website taps / reach
1.34%
Follows / reach
0.00%
Impressions / reach
1.19
Reach / average reach
100.00%
Accounts reached
2,234
Impressions
2,655
Likes
330
Comments
275
Shares
287
Saves
80
Website taps
30
Follows
0
Other interactions
0
Good means the ratio is strong, OK means usable, and Low means the post needs improvement.

Formula

GS_raw = wS x (Shares / Reach) + wC x (Comments / Reach) + wF x (Follows / Reach)
       + wK x (Website taps / Reach) + wSv x (Saves / Reach) + wL x (Likes / Reach)
       + wR x clip(Reach / AverageReach, 0.5, 1.5)
       + wImp x clip(Impressions / Reach, 0.5, 2.0)
GS = GS_raw x Scale
GP = round((GS / Scale) x Reach x g(Impressions / Reach) x AudienceFactor)
Shares
The strongest distribution signal for Instagram posts and Reels.
Comments
A high-intent discussion signal.
Follows
Captures conversion from content exposure to audience growth.
Impressions / reach
Best GP factor is 1.0 to 1.5. Moderate values use 0.9, and weak values use 0.8.
Audience factor
Optional adjustment from non-follower rate, capped between 0.9 and 1.1.